Always learning, always teaching.
I'm a systems thinker and design leader with over a decade of experience creating cohesive, user-centered experiences across web, mobile, and SaaS platforms. I specialize in translating complex challenges into scalable, intuitive solutions — evolving interaction models, architecting extensible design systems, and mentoring teams toward higher standards of craft and collaboration.
I'm endlessly curious and continually seek to improve my work and myself. I'm passionate about reducing cognitive load, improving clarity, and fostering a design culture that encourages experimentation and shared ownership. As a designer who codes, I stay close to emerging technologies to bridge the gap between design and engineering.
Career
Revinate
Led design strategy and execution for major feature work across all 8 products in the ecosystem, impacting 200,000+ hoteliers and 800M+ guests worldwide.
Owned and scaled the Figma-based design system to unify product experiences and improve delivery speed across teams.
Hosted department knowledge-sharing sessions on emerging trends, best practices and design-thinking methods.
A. O. Smith
Oversaw end-to-end design and delivery of four IoT applications across US, Canada and Mexico markets.
Directed the design process with external vendors, aligning UI/UX and application development with product goals.
Acted as central liaison between US and China-based teams on software and hardware integration.
Takl
Established the company's first unified design system and redefined brand guidelines across web and mobile.
Led a full UI redesign that contributed to a 300% increase in completed daily transactions.
Co-led a 20-person cross-functional team and helped launch delivery services — 30% of company revenue in its first quarter.
VaranIdea
Led design, product strategy and development across six AI-driven SaaS applications.
Directed a 10-person internal team and managed two offshore vendor partnerships totalling 40+ people.
Promoted from contractor to full-time to department head within two years.
Web Developer
Built and maintained client sites in HTML, CSS and JavaScript.
Early grounding in front-end constraints that still shapes how I hand off design work.
How I lead
Loyalty, transparency and open communication — strong relationships are the foundation of good products.
Mentor toward standards, not toward my taste: critique against the problem and the system, not personal preference.
Create room for experimentation and shared ownership so the team's best idea can come from anyone.
Teach continuously — knowledge sessions, documented patterns, and pairing raise the whole department's floor.